Urbangene
For the Urbangene project, I designed a modern logo, business materials, and the store’s visual concept, reflecting the brand’s focus on innovation and sustainable urban living. The logo symbolizes UrbanGene’s eco-conscious mission, while a vibrant color palette conveys energy and optimism. The store design, with natural materials and interactive displays, creates an engaging space that promotes sustainable solutions and reinforces a cohesive brand identity.
Focus:
Branding | Marketing
Tools:
Adobe Indesign | Adobe Photoshop | Adobe Illustrator
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Project Overview
Urbangene is a clothing company. It designs, manufactures, and sells clothing and apparel products. It involves creating unique designs, sourcing materials, and overseeing manufacturing processes. We often engage in trend forecasting to anticipate what styles and designs will be popular in the future. We focus more on sustainability. We use eco-friendly products and we are reducing the environmental impact of our process.
The logo combines sleek, contemporary design with symbolic elements that represent sustainability and forward-thinking values. I created detailed business materials, including wordmarks, symbol designs, and digital assets, ensuring a consistent and professional brand presence.
Through a cohesive branding strategy, Urbangene positions itself as a leader in affordable, innovative fashion while encouraging a new generation to embrace sustainable urban lifestyles.
Style Guide
Process Work
Final Design
Challenges
- Ensuring the logo and overall branding stand out in a competitive market while reflecting the brand's essence.
- Maintaining visual consistency in branding across different mediums (online, print, packaging, etc.).
- Designing a logo and branding that resonates with the target demographic and captures their attention.
- Building strong brand recognition through strategic use of colors, fonts, and visual elements.
- Balancing timeless design elements with the need to stay relevant and trendy in the ever-evolving fashion industry.4o mini
Outcome
- The importance of creating a unique and memorable brand identity that stands out in a competitive market.
- How to maintain consistency across multiple platforms and mediums while keeping the branding cohesive.
- The process of designing with the target audience in mind to ensure the branding resonates with them.
- The value of balancing timeless design elements with current trends to keep the brand fresh and relevant.
- How to adapt and refine the branding based on feedback and market changes to ensure long-term success.4o mini
