Starbucks
For Starbucks' A Space Just for U marketing campaign, I designed a mobile app page, social media posts, and a story to support the campaign's message. My design work aimed to promote Starbucks as a welcoming destination for work, study, and relaxation, aligning with the campaign’s focus on creating an inviting atmosphere for customers.
Focus:
UI/UX | Marketing
Tools:
Adobe XD | Adobe Photoshop | Adobe Illustrator
Project Overview
I chose the "A Space Just for You" marketing strategy to address Starbucks' perceived weaknesses in catering to individuals rather than groups. By offering free Wi-Fi, comfortable seating, and a productive environment designed to foster creativity, I position Starbucks as the ideal place not only for solo work but also for small group gatherings and collaborative learning. This strategy meets the growing demand for spaces that support both personal focus and social interaction, appealing to a diverse range of customers.
Even if Starbucks raises prices, this approach emphasizes the added value of attractive and productive spaces where customers can connect, work, or relax. It also provides Starbucks with the opportunity to adjust pricing to attract more customers while balancing premium offerings with greater accessibility. By creating a variety of environments that support both work and play, Starbucks evolves from being just a coffee shop into a center for productivity, creativity, and social engagement.
Research
- It’s one of the world’s well known brand.
- It’s know for their commitment to quality in each product.
- They offer innovative seasonal drinks and focus more oncustomer’s changing taste.
- Starbucks initiated sustainability focus more on reducing waste to landfill by 30% in 2030 and promoting recyclable and reusable packaging.
- The prices are bit much high.
- Face lot of competitors same coffee but less price.
- Any competitors can easily copy their menu.
- Coffee prices are dependent on fluctuation in coffee beans prices due to weather or demand.
- It’s only for individual who wants to work quietly not for group of people.
- Could offer more sustainable product.
- They can collaborate with healthy food products.
- Any competitors can easily copy their menu.
- Boosting mobile ordering and partnerships with delivery platforms.
- They can adjust their price range to attract more customers.
- Should built more stores to expand their business.
- Face competition from the low price coffee shop like Tim hortons.
- Nowadays people preferred healthy diet, starbucks has to change their menu according to that.
- Coffee bean supply affected by climate change, trade issues, or political instability.
- It is known for their satisfactory and quality customer service, employee satisfaction, wage dispute can destroy their brand’s identity.
- Students who need a quiet or collaborative space to study.
- Freelancers and entrepreneurs looking for a comfortable andinspiring space.
- Small groups and teams that need a place for important meetings or brainstorming sessions.
- Creators and artists who want an environment that encouragescreativity.
Final Design
.avif)
Challenges
- Shifting Starbucks’ perception from a solo coffee spot to a collaborative workspace.
- Targeting diverse audiences (professionals, creators, students) with a unified message.
- Maintaining design consistency across the app page, Instagram, and Facebook.
- Balancing aesthetics and functionality on the app page to highlight key benefits.
- Crafting concise and impactful social media content to promote the campaign effectively.
Outcome
- Expanded understanding of brand repositioning through customer-focused initiatives.
- Improved ability to design for multiple audience segments with tailored messaging.
- Enhanced skills in maintaining visual and messaging consistency across platforms.
- Strengthened user-centric design approach by clearly communicating campaign benefits.
- Gained experience in integrating various design outputs into a cohesive marketing strategy.
