Project Overview

The Pizzaiolo app redesign project focused on improving the digital ordering experience for its core audience—urban professionals, busy students, and families who value convenience, quality, and speed. These users often rely on mobile ordering to fit into their fast-paced routines, so the app needed to deliver a smooth, intuitive, and visually appealing experience. However, the original app had several usability challenges, including outdated visuals, confusing navigation, and a frustrating checkout process that didn’t meet the expectations of modern mobile users.

My role in the redesign was to create a more streamlined and user-centered interface that aligned with Pizzaiolo’s brand and better served its audience. I restructured the navigation to make it more intuitive, enhanced the visual design to reflect a more modern and appetizing look, and simplified the ordering process from browsing to checkout. I also prioritized responsiveness and accessibility across devices to ensure a seamless experience for all users. The redesign not only improved functionality and user satisfaction but also helped position Pizzaiolo as a more competitive player in the digital food ordering space.

Style Guide

UI Component

Final Design

Challenges

• The original app had an old-fashioned and cluttered interface that didn’t reflect Pizzaiolo’s brand or appeal to modern users.
• Users found it difficult to locate menu items, customize orders, and navigate between screens, leading to a frustrating experience.
• The multi-step and non-intuitive checkout process caused delays and increased the likelihood of cart abandonment.
• The app wasn’t fully responsive or optimized for different screen sizes, which negatively affected usability on various devices.
• Key elements like pricing, customization options, and promotions were not clearly emphasized, making the interface overwhelming and hard to scan.

Outcome

• I learned how important it is to prioritize the user’s needs and behaviors when designing features, especially for a fast-paced audience like mobile food app users.
• By working with Apple’s Human Interface Guidelines, I gained hands-on experience in creating interfaces that feel natural, accessible, and consistent within the iOS ecosystem.
• I learned how to strike the right balance between clean, attractive visuals and practical, easy-to-use interfaces that support business goals.
• Through user feedback and testing, I learned how to identify pain points early and adapt the design iteratively to better meet user expectations.
• I saw firsthand how a consistent design system improves usability, reduces cognitive load, and creates a more cohesive brand experience.